Integrating Snapchat into Your Social Media Marketing Strategy

When your company has its social media marketing meetings, it’s probably unlikely that Snapchat has ever come up in the discussion. After all, what use is a network where the content disappears within a matter of minutes? Even in the case of Snapchat stories—which allow you to create a video narrative—they only last 24 hours. The platform also undeniably skews towards a younger audience.

However, Snapchat has emerged as one of the fastest-growing social networks, …read more

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