In the never-ending search for visibility, potential donors and online supporters, social media is an incredible tool for nonprofits large and small, but a tried-and-true formula for brand awareness may be falling by the wayside for many of these organizations. According to Nonprofit Quarterly, changes to Facebook algorithms in recent years have led to a significant decline in Facebook engagement, and organic reach has all but disappeared from the social network.
Nonprofits still have the …read more