In the world of social media marketing, if a tweet does not get a retweet, did it ever exist? While this social media riddle has an obvious answer—yes, but by not many people—it does point to a bigger concern for smaller businesses who are using social media to maximize their brand exposure.
After all, the average lifespan of a tweet in terms of its value is only 24 minutes. After that, there’s a good chance …read more