Social Signals: The Importance of Social Media in Search Marketing

This week we’re going to take a look at the importance of social media in a company’s SEO efforts, a topic that has taken on increased importance since Google rolled out its latest algorithm adjustment in early May. More specifically, we’re taking a look at the role of social signals—be they “likes,” “retweets,” or “+’s—and whether a page that has more likes or retweets will rank higher for a specific search.

Over the past several …read more