In the era of big data and real-time analytics, digital marketers have more information than ever to pinpoint their messaging to reach their desired consumers. However, in a recent survey of digital marketers by Infogroup, marketers still yearn for even more data to get a clearer picture of what their consumers are really looking for.
According to Infogroup’s third annual “Big Data’s Payday” report, 53 percent of marketers surveyed wish to incorporate more consumer data …read more