The day-to-day customer service interactions a retailer has with its consumer base is a pivotal aspect of its business strategy, and while some companies have come to embrace new outlets like social media, real-time chats and conferencing, email will continue to be the primary B2C communication method.
According to a December 2014 poll conducted by Principal Financial Group of U.S. internet users ages 25 to 35, nearly half said they wanted to communicate with retailers …read more